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HBA Global Expo

Posted by on July 19th, 2012 with 0 Comments

The 20th Annual HBA Global Beauty Expo made its way to New York City and was held at the Jacob Javis Center from 19-21 June. HBA global is a beauty product development event with exhibitors from top suppliers of the cosmetic and personal care industry, spanning from the United States to Europe, Asia, and Middle East, Canada to Latin America.

 

 

 

 

HBA presents the latest products, ingredients, technology, solutions and services in the beauty industry. HBA global offers the opportunity to network with beauty suppliers, and manufacturers, as well as other beauty companies. HBA Global Expo provides the top personal care and beauty manufacturers with the entire spectrum of new ingredients, solutions, supplier resources as well as world-class education to help bring new products and innovate concepts to market.”Suppliers for top brands included, NARS, Chanel, Shiseido, Revlon, L’Oreal, Estee Lauder and Jurlique.

 

 

 

 

 

The expo also featured many highlights which included a keynote address moderated by Jane Larkworthy, (the Beauty Director at W Magazine) a Beauty Blogger “meet and greet” and the Splash Pavilion, which featured 30 emerging beauty brands. HBA also offered sessions ranging from marketing innovations to new retail distribution outlets and tips on creating a successful brand. My favorite workshop was the brand development workshop featuring celebrity jewelry designer Linhardt ( hyper link). Linhardt facilitated a workshop on brand development and offered insight on how to build a brand that represents the mission statement and core values of your business. The workshop was quite informative and gave the audience the opportunity to learn from a successful small business owner. Informative and Innovative the HBA’s 2012 expo was a HIT!

 

Fanciful brushes at the 2012 Beauty Expo Event

 

 

-Written by Fabiola Augustin, One Source Resource (OSR)

-Images by Nyeri, One Source Resource (OSR)

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